Updated: Oct 6, 2020
I was trying to get the #dunkin sponsorship for @fckworkpodcast because I really love their branding. I didn’t move forward with it simply because the donuts ain’t hittin but their drinks are the truth 🥴
Anyway instead I dug into their rebrand. It took Dunkin’ Donuts 46 years to drop the Donuts from their brand name to focus on being an “on the go” brand. They tested the rebrand for 13 years before updating the brand identity with one of the ways by the slogan “America runs on Dunkin.”
Dunkin also ran a full PR campaign leading up to the rebrand so people everywhere knew it was coming.
Dunkin updated their brand to make their business model more convenient for the customer’s journey. Why are you wanting to rebrand again?